At Marketwire, we're interested in partnering with you to make your communications count. From press release distribution to better search engine rankings, we're here to help you succeed.
Did you know that China boasts the world’s fifth largest number of households with more than one million US dollars in liquid assets? And that China’s online media consumption is expanding so rapidly that even the Chinese government’s 32 internet censoring organizations aren’t able to police the 30 million Chinese blogs and social media sites reaching the 200 million Chinese accessing the internet for information! Continue reading Tips for taming the tiger: How to successfully distribute news to China and the Asia-Pacific region »
In this weekly series, SM 10X30 fitness trainer and resident social media specialist Nick Shin answers selected questions from program participants, offering tips and insights to help you make the most of your training.
Hi folks. In last week’s Tips from the Trainer, I answered questions about username availability and how limiting your profile affects your social networking. This week, I decided to answer questions specific to Twitter and Facebook.
When evaluating a media monitoring service, there are many factors to consider: your scope of coverage, which provider to choose and the service tier that best fits your budget. However, while it may not seem to be a difficult choice, one of the most important decisions you will make is selecting the best keywords for your new monitoring account – keywords that will deliver the most relevant and targeted clips.
Choosing the right keywords and phrases is essentially a balancing act. If you pick terms that are too broad, they will return hundreds (or thousands) of clips per day, leaving you with a virtual stack too large to read through. However, if you pick terms that are too narrow (for example, just your company name or your name) – and you are not in the news at the moment – you may find you get very few or no daily results. In both of these cases, having too many clips can be as dangerous as having too few – both will leave you disappointed with your monitoring provider and its system capabilities. Continue reading How to choose the right media monitoring keywords for best results »
Social Engagement. Today, it’s vital for business sustenance and success. For many companies, social media and other online channels were lifelines that helped them overcome a tough economic climate and, in some situations, allowed them to grow.
Note: The following is taken from the Winter 2010 edition of the Canadian Public Relations Society (CPRS) Toronto Chapter member newsletter, New Perspective, and was written by the Chapter’s Joanna Nicholson.
As CPRS Toronto members and communicators, you’ve seen the Marketwire logo in e-blasts, in this newsletter and at events. You may have personally used the company’s services for a campaign you were working on. For those unfamiliar with Marketwire, we spoke with Lisa Davis, director of marketing and Michael Nowlan, president and CEO at Marketwire, to learn more about the company, the services it provides and its long-time relationship with CPRS Toronto. Continue reading CPRS features Marketwire in Toronto Chapter Newsletter »
Reading the recaps and following @Marketwire coverage from North American stops of Search Engine Strategies (SES) has been eye-opening. Colleagues from our Toronto, Chicago, and LA offices have been frequent attendees, and rave about how much they learn from top industry experts about search engine marketing (SEM), search engine optimization (SEO) and social media. This year’s agenda for SES London is chock-full of brilliant and engaging speakers, so I thought I would share the reasons that I will be attending this year. Continue reading Five reasons you should take in Search Engine Strategies London 2010 »
After an intense workout session, a recovery period is essential for muscle rejuvenation, inner reflection and whole-body relaxation. If you’re an SM 10X30 participant working hard to complete our social media “workouts,” the same applies to you.
It’s a communications love triangle. Who do journalists go to most for sources and story research: PR or social media? Actually, it’s not as contentious as it sounds. According to social media strategist Sally Falkow’s summation in a posting on eConsultancy’s blog , a national study found that 89 percent of the journalists polled rely on social media even though nearly half of them believe that it suffers from a “lack of fact-checking, verification and reporting standards” to make those sources credible. As she puts it, “It’s a supplement, not a replacement.”
This is a good thing for PR. Journalists still consider the tried and true PR professional the best connection to reliable information. Yet, considering many PR departments and agencies are responsible for their clients’, not to mention their own, social media sites, it becomes doubly important to ensure content is factual and transparent. So, the symbiotic nature of the relationship becomes less a love triangle, and more a monogamous partnership — with one spouse being slightly schizophrenic.
Read Sally’s entire article, along with comments from readers.
The global response to the crisis in Haiti has been overwhelming, and the outpouring of concern for the Haitian people has been uplifting. Individuals, businesses, governments, and organizations continue to show compassion by donating money, medical assistance and other professional services to aid in the relief efforts. Continue reading Marketwire lends a hand in Haiti crisis »
Published on February 8th, 2010 by Dagmar King
Did you know that China boasts the world’s fifth largest number of households with more than one million US dollars in liquid assets? And that China’s online media consumption is expanding so rapidly that even the Chinese government’s 32 internet censoring organizations aren’t able to police the 30 million Chinese blogs and social media sites reaching the 200 million Chinese accessing the internet for information! Continue reading Tips for taming the tiger: How to successfully distribute news to China and the Asia-Pacific region »
The global response to the crisis in Haiti has been overwhelming, and the outpouring of concern for the Haitian people has been uplifting. Individuals, businesses, governments, and organizations continue to show compassion by donating money, medical assistance and other professional services to aid in the relief efforts. 