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Last month, Jen McClure, founder and president of the Society of New Communications Research (SNCR), and Don Middleberg, SNCR senior fellow and CEO of Middleberg Communications, presented an informative webinar to discuss the results of the 2nd Annual Middleberg/SNCR Survey of Media in the Wired World, sponsored by Marketwire. The purpose of the study was to examine the ever-changing relationship journalists have with social media. In this installment of Ask the Expert, I had the opportunity to ask Jen a few questions about the advent of social media and its impact on journalists. Continue reading Ask the Expert: Jen McClure of SNCR talks about the relationship between social media and journalism »
With the Winter Olympic Games taking place in Vancouver this time around, watching the athletic events ended up being only one part of the whole Olympic experience, albeit, the main one. Marketwire’s Senior Vice President, Sales Canada Judy Hutchins, based out of the Vancouver office, was among them, along with her husband and friends. Below, she provides a first-hand account of the Olympics “in action,” not only as a spectator, but as a patriotic Canadian.
Watching the Olympic events was but one part of the whole Olympic experience, the main one being the actual athletic competitions. But, like any Canadian, I wanted to make sure that I had the “right” gear before heading up to Whistler for the women’s giant slalom and the men’s bobsleigh races that weekend – February 20-21, 2010. Mittens were de rigueur, as were scarves, pullovers, children’s clothes, men’s garb, red Canadian hoodies and T-shirts. It was estimated that C$1 million would be spent daily at Hudson’s Bay where official Olympic retail items were sold. Before the Olympic Games commenced, lines to enter the department store were non-existent. Once the Games were underway, it took a several-hour wait just to get in the door! Continue reading My Olympic weekend: races, retail and rip-roarin’ fun »
In this installment of “Tips,” I answer questions submitted by SM 10X30 participants about some more advanced topics involving Facebook.
As a reminder, all questions are welcome whether you are new to social media or are already very familiar. I love to help and chat about social media. Get exclusive tips, photos, and videos by joining our Facebook page.
Since the introduction of SM 10X30, Marketwire’s Social Media Fitness Program in mid-January, more than 3,000 people have registered and taken on high-intensity workouts to improve their social media skills and boost their confidence levels. Folks are joining us from all corners of the globe: Canada, the US, the UK, India, Mexico, Guatemala, China, Italy, Spain, Israel, Kazakhstan, Puerto Rico, United Arab Emirates, Australia, New Zealand and many other countries. SM 10X30 participants represent Fortune 500 companies, government departments, non-profit organizations, media companies, colleges and universities, and PR practices of all scopes and specialties, from international and boutique agencies to private practitioners and consultants. It’s clear that social media is important to communicators everywhere, regardless of geography and professional discipline. Continue reading SM10X30: Social media fitness buffs are 3,000 strong…and growing »
Social media was around during the Beijing Summer Olympics of 2008, but as Alex Huot, head of social media for the International Olympic Committee (IOC) predicted, the Winter Games of 2010 in Vancouver would be “the first social media Olympics.” It turns out — he was right.
Today, media corporations are competing with citizen journalists, bloggers and Twitter/Facebook users for the most up-to-date content and volume of online traffic. The Olympics has always been a very tightly controlled media event, in part, to protect those media companies that paid millions of dollars for content and video rights to the Games. But with the use of new media outlets and social media, the IOC implemented new limitations on the athletes‘ use of social networking for the Vancouver Games so that they didn’t become journalists themselves. Continue reading The battle to control social media during the Vancouver 2010 Winter Olympic Games »
We are in the midst of a media revolution, and that revolution is taking place at warp speed. For most of us, just trying to keep pace with what we need to know about social media, search, email and analytics to successfully participate can become a full-time job. As soon as we begin to feel a bit secure in one area, we realize we’re falling behind in another. But, as we heard at last week’s Online Marketing Summit (OMS) in San Diego, “online is where your audience is,” and if you aren’t in the game, your competitors are. Continue reading Marketing ammunition from the 2010 Online Marketing Summit »
My last post focused on how anyone can benefit from using press releases to boost SEO, but I purposely avoided mentioning multimedia and social media — until now. In recognition of the 82nd Annual Academy Awards, I thought it would be fitting to explain how multimedia and social media can become the best supporting players in your SEO effort, within the context of a few of this year’s nominated films. Continue reading And the award goes to… multimedia and social media for best supporting roles in SEO! »
Would you believe that more than 90 percent of journalists think that, to some extent, new media and communications tools and technologies are enhancing journalism? The statistic is staggering, and perhaps unbelievable to those who think the practice of true journalism has no place for citizen media, Twitter and social networking.
In this installment, I answer questions submitted by SM10X30 participants about Facebook accounts for business.
As a reminder, all questions are welcome, whether you are new to social media or someone who is already very familiar. I love to help and chat about social media. Connect with hundreds of other social media enthusiasts on Marketwire’s Social Media Corner.
Published on March 10th, 2010 by Nick Shin
Last month, Jen McClure, founder and president of the Society of New Communications Research (SNCR), and Don Middleberg, SNCR senior fellow and CEO of Middleberg Communications, presented an informative webinar to discuss the results of the 2nd Annual Middleberg/SNCR Survey of Media in the Wired World, sponsored by Marketwire. The purpose of the study was to examine the ever-changing relationship journalists have with social media. In this installment of Ask the Expert, I had the opportunity to ask Jen a few questions about the advent of social media and its impact on journalists. Continue reading Ask the Expert: Jen McClure of SNCR talks about the relationship between social media and journalism »
We are in the midst of a media revolution, and that revolution is taking place at warp speed. For most of us, just trying to keep pace with what we need to know about social media, search, email and analytics to successfully participate can become a full-time job. As soon as we begin to feel a bit secure in one area, we realize we’re falling behind in another. But, as we heard at last week’s Online Marketing Summit (OMS) in San Diego, “online is where your audience is,” and if you aren’t in the game, your competitors are. 
