September already? Think back-to-school
Thursday, September 2nd, 2010
Back to school. It’s a “season” typically greeted with dread and anxiety by students; joy and pride by parents. But if you’re a marketer, the dawning of a new semester is the perfect time to think about how your products and services can benefit college and university students.
Tap Into a Lucrative Market
The college population offers marketers a wealth of opportunities, especially because this year, student discretionary purchasing power is on the rise. The college years are also a great time to gain trust, because choices made during this stage of life tend to influence purchasing decisions for years to come. (more…)

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You might know Marketwire as an all-inclusive communications tool for public relations, investor relations and marketing communications professionals. But, what you don’t know might surprise you. Below are a few facts — some more serious than others — about the company and the individuals who make up the company: 
This article originally appeared in the Wednesday, August 25th edition of the Asian American Journalists Association’s
He hasn’t been with us for over a decade, but Frank Sinatra left behind his legendary music and a timeless set of oh-so-smooth rules to live by. The icon had many mantras, and a handful of them are most apropos for those of us who make marketing our profession. Yep, you read that right: Ol’ Blue Eyes can teach us a lot about image management, audience engagement and brand longevity. Before you dismiss the idea, remember that Sinatra’s success spanned 60 years, despite ever-changing cultural trends and musical tastes, so he must have done something right. Here are five great lessons.
The show was immense and the experts were out in full force, so I’m going to go out on a limb to state that the best, most informative session at
The last
Note: IR Alert’s Brian Pittman sat down with Marketwire CEO Michael Nowlan for an exclusive interview. Check out the 







