Last month, Jen McClure, founder and president of the Society of New Communications Research (SNCR), and Don Middleberg, SNCR senior fellow and CEO of Middleberg Communications, presented an informative webinar to discuss the results of the 2nd Annual Middleberg/SNCR Survey of Media in the Wired World, sponsored by Marketwire. The purpose of the study was to examine the ever-changing relationship journalists have with social media. In this installment of Ask the Expert, I had the opportunity to ask Jen a few questions about the advent of social media and its impact on journalists. (more…)

In this installment of “Tips,” I answer questions submitted by SM 10X30 participants about some more advanced topics involving Facebook.
As a reminder, all questions are welcome whether you are new to social media or are already very familiar. I love to help and chat about social media. Get exclusive tips, photos, and videos by joining our Facebook page.

Q. How does a (Facebook) fan page become a fan of another page? (more…)

Having recently addressed some of the nearly 800 attendees of the Online Marketing Summit in San Diego, California, I and my esteemed colleagues – Jack in the Box’s Marilee Brusaschetti, Experian’s Kevin Akerman, Lyris’ Erick Mott, and HiveFire’s Pawan Deshpande – sat on a panel sharing thoughts, best practices, and viewpoints of 2010’s Integrated Marketing Trends. In doing so, I – being a huge film buff – harkened back to a Hollywood classic for inspiration and perspective… (more…)

Since the introduction of SM 10X30, Marketwire’s Social Media Fitness Program in mid-January, more than 3,000 people have registered and taken on high-intensity workouts to improve their social media skills and boost their confidence levels.  Folks are joining us from all corners of the globe: Canada, the US, the UK, India, Mexico, Guatemala, China, Italy, Spain, Israel, Kazakhstan, Puerto Rico, United Arab Emirates, Australia, New Zealand and many other countries. SM 10X30 participants represent Fortune 500 companies, government departments, non-profit organizations, media companies, colleges and universities, and PR practices of all scopes and specialties, from international and boutique agencies to private practitioners and consultants.  It’s clear that social media is important to communicators everywhere, regardless of geography and professional discipline. (more…)

My last post focused on how anyone can benefit from using press releases to boost SEO, but I purposely avoided mentioning multimedia and social media — until now.  In recognition of the 82nd Annual Academy Awards, I thought it would be fitting to explain how multimedia and social media can become the best supporting players in your SEO effort, within the context of a few of this year’s nominated films. (more…)

In this installment, I answer questions submitted by SM10X30 participants about Facebook accounts for business.

As a reminder, all questions are welcome, whether you are new to social media or someone who is already very familiar.  I love to help and chat about social media.  Connect with hundreds of other social media enthusiasts on Marketwire’s Social Media Corner.

Q. How do I create a Facebook account for my business? (more…)

Search engine optimization (SEO) is the process of increasing the exposure of your website to search engines.  For those just getting their feet wet in SEO success might mean getting a website listed in Google for the first time, but for many, SEO generally involves campaigns designed to increase web traffic for select search keywords or phrases (“clean fuel technology,” for example) or even additional lead generation. (more…)

From the Editor’s Desk is a monthly series that highlights editorial tips, best practices and other useful tidbits of information, written by a member of Marketwire’s own editorial team.

As a member of Marketwire’s Editorial team, I read our clients’ press releases before they are distributed and have noticed that some of the most common mistakes have to do with times and dates.

Here are a few “time-sensitive” mishaps to avoid when writing your own press releases: (more…)

Earlier this month, Econsultancy’s Vice President, North America Rebecca Lieb and Sally Falkow, president and social media strategist at Expansion Plus, presented “Engagement: The Key to Success in 2010,” a webinar that highlighted case studies and other research to show how engagement in social media and other online channels is tied to financial success. Appropriately, this second installment of our Ask the Expert interview series features Rebecca and Sally as they answer Nick’s questions  on social media engagement. (more…)

In this installment, I’ll answer questions submitted by SM10X30 participants about Twitter lists and retweeting.

I am now following @marketwire. I saw the post asking if followers were on the #sm10×30 list. How would I go about getting on that list?  (more…)