Alex Cohen is the Senior Marketing Manager at ClickEquations, a pay-per-click software platform for large advertisers and agencies. He’s also an accomplished online marketer, blogger and presenter who has been a featured speaker at Search Marketing Expo, Princeton University’s Global Entrepreneurship Week, Villanova University and Wake Forest University. Alex also writes Digital Alex, a blog about marketing optimization, and contributes to Search Engine Watch, Search Marketing Gurus, the Web Analytics Association, Web Analytics World and other search marketing websites. (more…)

Last month, Jen McClure, founder and president of the Society of New Communications Research (SNCR), and Don Middleberg, SNCR senior fellow and CEO of Middleberg Communications, presented an informative webinar to discuss the results of the 2nd Annual Middleberg/SNCR Survey of Media in the Wired World, sponsored by Marketwire. The purpose of the study was to examine the ever-changing relationship journalists have with social media. In this installment of Ask the Expert, I had the opportunity to ask Jen a few questions about the advent of social media and its impact on journalists. (more…)

Earlier this month, Econsultancy’s Vice President, North America Rebecca Lieb and Sally Falkow, president and social media strategist at Expansion Plus, presented “Engagement: The Key to Success in 2010,” a webinar that highlighted case studies and other research to show how engagement in social media and other online channels is tied to financial success. Appropriately, this second installment of our Ask the Expert interview series features Rebecca and Sally as they answer Nick’s questions  on social media engagement. (more…)

Todd Defren, principal at high-tech PR firm SHIFT Communications and author of the popular blog PR-Squared, is the inaugural guest in our Ask the Expert series.  As the PR industry is morphing (thanks in great part to social media), so too is SHIFT with a new office in The Big Apple. We picked Todd’s brain on both fronts: (more…)