Having recently addressed some of the nearly 800 attendees of the Online Marketing Summit in San Diego, California, I and my esteemed colleagues – Jack in the Box’s Marilee Brusaschetti, Experian’s Kevin Akerman, Lyris’ Erick Mott, and HiveFire’s Pawan Deshpande – sat on a panel sharing thoughts, best practices, and viewpoints of 2010’s Integrated Marketing Trends. In doing so, I – being a huge film buff – harkened back to a Hollywood classic for inspiration and perspective… (more…)

Did you know that China boasts the world’s fifth largest number of households with more than one million US dollars in liquid assets? And that China’s online media consumption is expanding so rapidly that even the Chinese government’s 32 internet censoring organizations aren’t able to police the 30 million Chinese blogs and social media sites reaching the 200 million Chinese accessing the internet for information! (more…)

Note:  The following is taken from the Winter 2010 edition of the Canadian Public Relations Society (CPRS) Toronto Chapter member newsletter, New Perspective, and was written by the Chapter’s Joanna Nicholson.

As CPRS Toronto members and communicators, you’ve seen the Marketwire logo in e-blasts, in this newsletter and at events. You may have personally used the company’s services for a campaign you were working on. For those unfamiliar with Marketwire, we spoke with Lisa Davis, director of marketing and Michael Nowlan, president and CEO at Marketwire, to learn more about the company, the services it provides and its long-time relationship with CPRS Toronto. (more…)

It’s a communications love triangle. Who do journalists go to most for sources and story research: PR or social media? Actually, it’s not as contentious as it sounds. According to social media strategist Sally Falkow’s summation in a posting on eConsultancy’s blog , a national study found that 89 percent of the journalists polled rely on social media even though nearly half of them believe that it suffers from a “lack of fact-checking, verification and reporting standards” to make those sources credible.  As she puts it, “It’s a supplement, not a replacement.”

This is a good thing for PR. Journalists still consider the tried and true PR professional the best connection to reliable information. Yet, considering many PR departments and agencies are responsible for their clients’, not to mention their own, social media sites, it becomes doubly important to ensure content is factual and transparent. So, the symbiotic nature of the relationship becomes less a love triangle, and more a monogamous partnership — with one spouse being slightly schizophrenic.

Read Sally’s entire article, along with comments from readers.

The global response to the crisis in Haiti has been overwhelming, and the outpouring of concern for the Haitian people has been uplifting. Individuals, businesses, governments, and organizations continue to show compassion by donating money, medical assistance and other professional services to aid in the relief efforts. (more…)

Marketwire was a proud sponsor of the Public Relations Society of America (PRSA)-Silicon Valley’s Media Predicts 2010 event, December 2nd, at the Computer History Museum in Mountain View, California.  This annual event features a number of influential journalists and bloggers who offer up their bold predictions on what will occur in the technology space in the coming year. (more…)

Admit it. You can’t resist it. Thanksgiving in the U.S. has, since I can remember, signaled the start of shopping and socializing. And no one is immune. Including you. Black Friday beckons to all and in the digital age never before has this siren sounded so loudly. And never before have so many of us answered her call, taking shopping and socializing traditions to new heights and new forms. (more…)