September already? Think back-to-school
Thursday, September 2nd, 2010
Back to school. It’s a “season” typically greeted with dread and anxiety by students; joy and pride by parents. But if you’re a marketer, the dawning of a new semester is the perfect time to think about how your products and services can benefit college and university students.
Tap Into a Lucrative Market
The college population offers marketers a wealth of opportunities, especially because this year, student discretionary purchasing power is on the rise. The college years are also a great time to gain trust, because choices made during this stage of life tend to influence purchasing decisions for years to come. (more…)

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You might know Marketwire as an all-inclusive communications tool for public relations, investor relations and marketing communications professionals. But, what you don’t know might surprise you. Below are a few facts — some more serious than others — about the company and the individuals who make up the company:
This article originally appeared in the Wednesday, August 25th edition of the Asian American Journalists Association’s
The last
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Note: The following article is posted on GuideStar.com and was also featured in the August 2010 edition of its monthly newsletter. GuideStar seeks to revolutionize philanthropy and the nonprofit practice by providing information that advances transparency, enabling users to make better decisions and encouraging charitable giving.
Blogging statistics are staggering. 








