My last post focused on how anyone can benefit from using press releases to boost SEO, but I purposely avoided mentioning multimedia and social media — until now.  In recognition of the 82nd Annual Academy Awards, I thought it would be fitting to explain how multimedia and social media can become the best supporting players in your SEO effort, within the context of a few of this year’s nominated films. (more…)

Search engine optimization (SEO) is the process of increasing the exposure of your website to search engines.  For those just getting their feet wet in SEO success might mean getting a website listed in Google for the first time, but for many, SEO generally involves campaigns designed to increase web traffic for select search keywords or phrases (“clean fuel technology,” for example) or even additional lead generation. (more…)

Marketwire recently changed the URL structure of client press releases on Marketwire.com so that the headline appears in the URL. This change affects all releases, past and present, regardless of the product or distribution, at no extra cost to our clients.  Old links are automatically redirected to the new pages using SEO-friendly  redirects, thereby retaining and potentially improving their page rank. (more…)