While Nick Shin takes the week off, Sheldon Levine, community manager at Sysomos, compiled the weekly #smmeasure chat recap.

It was another great week for our #smmeasure chat. We’re always blown away by the number of people and level of participation we see each week. I just want to start by thanking everyone who joins in and everyone who has passed along the word of our chat. Each week we’re growing and it’s all thanks to you!

A special thanks this week to Garry Przyklenk who was filling in for Nick Shin. Garry was a little nervous and felt like a n00b, but he did a great job.

#smmeasure chat #5 recap (more…)

There was a lot of anticipation building up to this week’s #smmeasure chat on Facebook measurement and your collective minds did not disappoint in providing tips and advice.  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #4 recap

Last week, we discussed the value of a Twitter retweet (RT) and how to measure its value.  This week, we focus on Facebook measurement.  Below is just a small taste of the great conversation we had.  There were so many golden nuggets to take away from the chat that this recap will not do it justice.  I recommend that you take a look at the full transcript. (more…)

Social media is alive and thriving at some of the world’s biggest companies. Corporate communicators representing Chevron, Kraft Foods, Verizon and other global brands gathered last week for BlogWell Chicago to present best practices and share case studies on how they are leveraging social media to inspire employees, build awareness and create better customer engagement.

A recurring theme throughout the afternoon’s agenda was the tendency for communicators to be somewhat haphazard and overly casual with their marketing and brand communications because of the immediacy, informal style and ubiquity of social media .  It’s crucial, however, for organizations that use social media as part of their overall communications strategy to remember how important it is to use the channels, networks and conversations to tell great stories about their company and brand.  By definition, social media encourages communication through information- and opinion-sharing. So, from something as simple as establishing a Twitter channel to more complex forms of engagement, like an integrated, cross-functional promotional program, you need to tell a great story to your listeners. (more…)

Note: IR Alert’s Brian Pittman sat down with Marketwire CEO Michael Nowlan for an exclusive interview. Check out the original article, posted on August 12, 2010.

As anyone following industry news knows, Marketwire acquired Toronto-based social media monitoring and sentiment analysis provider Sysomos one month ago this week. Since then, we’ve seen a spate of alerts, Tweets and byliners flowing from the wire service sector, touching on everything from evolving web disclosure and online newsroom services to competitive providers challenging each other’s claims.

The upshot: Changes are afoot as the wire services jockey for position in the era of social media–and the beneficiaries are you, our readers.

So what exactly does the Sysomos acquisition mean for you? How could such a move help you identify, analyze, reach and understand your publics and even shareholders more effectively? What market forces set it in motion–and what strategy is driving Marketwire’s response to them? Who is the face behind this vision? And what other developments can you expect to see from your wire service providers in the future? (more…)

Wow!  This week’s chat was full of useful tips on the Twitter retweet (RT).   I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #3 recap

Last week, we gave our chatters a variety of “versus” scenarios and many participants enthusiastically provided us with their wisdom.  This week we centered our discussion around the Twitter retweet (RT).  Below is just a small taste of the great conversation we had.  A full transcript is also available. (more…)

Welcome to Marketwire’s collection of the some of the most interesting articles of June and July.  My top PR, SEO, and social media articles will surely get your mind going 100 miles an hour.

PR Articles:

1. PR Readers’ Choice Finalists and Winners
By: Arik Hanson

Arik publicly recognizes the top PR blogs in his second annual PR Readers’ Choice Awards.  Don’t just skip over to the winners, but take a look at the finalists.  There are a lot of gems in there as well.

Marketwire Advice: I recommend you subscribe to these blogs and follow them on Twitter.  It’s a great way to connect with thought leaders in the PR industry. (more…)

Just when I thought our inaugural chat last week was going to be the peak of its existence, even more of you showed up for the second #smmeasure weekly chat.  The total number of tweets almost doubled from 400 last week to 700 this week.  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

Last week, we started the chat with high-level questions.  This week, we changed it up a bit to discuss the number of followers and fans versus brand-mention debate.  Below is just a small taste of the great conversation we had.  A full transcript is also available. (more…)

The inaugural #smmeasure weekly Twitter chat took place on Thursday, July 29 and it was a blazing success!  There were almost 400 tweets, over 80 unique contributors and #smmeasure made it to the top of the trending list in Toronto according to trendsmap.com.  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat. (more…)

I’m excited to announce a new weekly Twitter chat, co-hosted by @marketwire and @sysomos. Inaugural chat starts this Thursday, July 29th. (more…)

It’s been two weeks since Marketwire acquired Sysomos, and we are off to an amazing start.  The integration of Sysomos’ people and products into the Marketwire mix has caused a major buzz:  Our clients are excited to learn more about social media monitoring and analytics, and are eagerly anticipating one-on-one demos of the MAP and Heartbeat tools.  And our news has made news — take a read: (more…)