Our own CEO, Michael Nowlan, took part in a radio interview last week with long-time Marketwire partner and national broadcast personality Allyn Mark of WVSN Industry Visions.  The pair chatted about Marketwire’s people, the company’s evolution into much more than just a press release distribution company, and what the recent acquisition of Sysomos means to our clients; today and in the not-too-distant future. [Hint:  Our News Dashboard reports and solutions for stakeholder engagement will get better and better -- stay tuned!]

You can listen to the complete interview (4.0MB, MP3), and here is a terrific sound byte on the intelligence available to Marketwire clients via Sysomos:  (more…)

The last Asian American Journalists Association (AAJA) conference that I went to was the one in San Francisco in the early ’00s, when the dot-com bubble had just burst and I was still a graduate student in Boston. Back then, online journalism was just starting to take shape and the roots of social media (i.e., Facebook) were being developed in a Harvard dorm room, minutes from where I lived. Little did I know…

Fast-forward to August 2010 to the most recent AAJA conference, “Back to the Future,” held in Los Angeles. Technology was a major theme throughout the conference. About half of the 35 workshops involved some sort of technological angle while the other half broadened the mind or provided career guidance. Workshop topics included: The Present & Future of Online Journalism, Media-centric Design and Building Your Brand, which included Marketwire’s Director, Content & Audience Development Jonathan Evans among the panelists. (more…)

At the recent Asian American Journalists Association conference held in Los Angeles, I mixed and mingled with member of the media at the Marketwire booth. Not to toot our own horn, but it was an exhibit-hall-hotspot, and on more than one occasion I heard, “This is the booth I was telling you about!”

So, what are some of the secrets behind trade show success?  How can you ensure rush-hour traffic throughout the day?  What do visitors want to talk about?  Personally, I can only speak to media-based conferences, so I consulted the article Tips for a Successful Trade Show, written by trade show expert Janice Byer, and came up with this terrific list: (more…)

ClickZ Connected Marketing Week and the Online Marketing Summit (OMS) have teamed up this year for five full days of marketing education and conversation. On Tuesday, August 10th, OMS presents one full day of social media integration and execution, including a panel I will be co-hosting at 4:15 pm, entitled “Privacy, Trust, Mobile, Social, Local, and Emerging Trends.” (more…)

Last month, Charlene Li, acclaimed co-author Groundswell and founder of Altimeter Group, hosted a webinar for the members of the Society for New Communications Research (SNCR), discussing the concept of “open leadership,” which is also the topic of her new book, Open Leadership: How Social Technology Can Transform How You Lead.

What is open leadership?

Charlene describes open leadership as a way for leaders of corporations and organizations to harness the power of social technologies by becoming more “open” — transparent, less controlling, more engaging, authentic — in order to succeed. With the advent of social sites like Facebook, Twitter and LinkedIn, corporate leaders know they must participate in this space, but feel a threatening sense that they are opening a can of worms by giving up control of their tried and true forms of communications. (more…)

We are living and communicating in a world that is seeing the rapid convergence of traditional and social media.  The velocity of this shift has often left communication professionals feeling confused, uncomfortable, and unsure of what to do: scrambling to figure out how social media fits in overall communication strategies, how to utilize it to our advantage, and how to measure its impact.  With so much and so fast, there’s a worry, too, of missing something big.

At Marketwire, we’ve been successful as the innovative leader in distributing our customers’ news, and now we are applying that innovative spirit to the social media sector and social media monitoring.

As such, I am very excited to announce Marketwire’s acquisition of Sysomos. (more…)

Last month, Editor & Publisher brought together experts from a wide range of new media disciplines to the magazine’s 21st Annual Interactive Media Conference and Tradeshow to educate the audience, analyze trends and debate about what works and what doesn’t.  Keynote speakers such as John Paton, CEO of the Journal Register Company, and Josh Cohen, senior business product manager at Google News, offered their insights on the ever-changing landscape of the news industry.  (more…)

I’ve never been in a room of more nervous marketers than when I sat down to listen to Mike Grehan of SearchEngineWatch interview Maile Ohye of Google Webmaster Tools at SES Toronto’s day 2 keynote panel.  On the heels of several algorithm changes to Google search, many in the crowd needed to hear reassuring words from the world’s most popular search engine for themselves.  Thankfully, Maile wasn’t dodging hot topics like Google’s Mayday algorithm update or Google’s Caffeine infrastructure changes, two hot topics at SES Toronto this year that promises to have significant effects on optimizing websites and news articles for search. (more…)

During the recent mesh10 conference in Toronto, I interviewed Jason Fry, former columnist of The Wall Street Journal Online. As a panelist of the session “How Do Platforms Change Content Consumption?” he and three others discussed the onus put on new high-tech devices to save traditional media and convince the public to pay for content. Afterward, we focused on journalism as it stands today. (more…)

I recently presented at the OMS Virtual Summit 2010, an online-only event that included an all-virtual expo hall, keynote theatre and breakout sessions in a variety of marketing disciplines.  As a featured presenter, I decided to put on my tech hat and present a webinar and case study on “multivariate testing.” (more…)