It was made abundantly clear in discussions at the fifth annual IR Magazine Canada Think Tank, held October 1 in Toronto, that social networks, Web 2.0, and our real-time, mobile nature of communicating with each another have radically changed the practice of investor relations.   A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.  They are tapping into channels like Facebook and Twitter to listen to and engage stakeholders, employees and analysts, and they are utilizing digital channels like YouTube, SlideShare, and podcasts to expand the reach of corporate messages and materials. (more…)

Together with PRSA, Marketwire hosted “The Shift of Advertising and the Creative Renaissance: Leverage Digital Trends to Reach Your Audiences” on Tuesday, September 29, 2009. The hour-long webinar was presented by Rebecca Lieb, vice president of North American operations for eConsultancy and former journalist. (more…)