This article was recently featured on SearchEngineWatch.com.

Although YouTube isn’t the only option in video distribution, it’s hard to deny that if YouTube was a search engine, it’d be No. 2 in the world behind Google.  A strong argument could be made for producing and optimizing video for SEO results, especially if you think about how much time you devote to content marketing to garner rankings for web pages.  Given the amount of competition on the written web, ranking for video in YouTube may be much easier and — as an added bonus — top spots in YouTube often mean an equally attractive position in Google’s universal search results. (more…)

The Radio Television Digital News Association (RTDNA) and the National Association of Broadcasters (NAB) recently put on a combined event in Las Vegas for their annual RTDNA @ NAB 2010 conference. Over the course of four days, Marketwire’s Media Relations team was there in full force, not only to represent the company, but to educate ourselves on the future of broadcast media and to meet members of the press from all over the world. The team also split up to attend a variety of sessions and keynote speeches to keep our collective finger on the pulse of current media trends.  Session highlights included: (more…)

On any given day, one needs look no further than Marketwire’s newsroom to see the wide range of content and types of press releases issued by our clients: breaking news, media advisories, product launches, Social Media 2.0, foreign-language news, and much more.   And, while there is no “one size fits all” for press releases, our clients are using multimedia content – embedded photos, video and audio – more than ever before.  Sharing richer, more colorful stories with the media and consumers, engaging online audiences and taking advantage of universal search are just some of the reasons why.  Lest you think that incorporating video into your press releases and having it hosted on Marketwire’s YouTube channel isn’t worth the effort, consider this:  In 2009, the top 10 most-viewed videos that were included in our clients’ press releases garnered nearly 300,000 views.  (Don’t forget that YouTube as a search engine is second only to Google!) (more…)

After an eventful first day, Day 2 of the Online News Association’s annual conference opened with a bang as CEO/Founder Lisa Stone, BlogHer, talked about the evolution of “the mommy media.”  She spoke about the transformation of B2B and B2C marketing through blogging.

Some of the top sessions centered on hot-button topics, such as “Journalism for the Mobile Generation” with panelists like Benjamin Moss, director of mobile products, Associated Press.

Other sessions discussed the ethical considerations the media must take into account when using Facebook, LinkedIn and Twitter, and included tutorials on best practices when using SEO and SEM to reach your audiences. Take a look at J.D Lasica’s (founder, Socialmedia.biz) presentation on social media best practices. (more…)

The fifth annual Online News Association conference is being held this year in San Francisco and includes an amazing line-up of speakers and networking opportunities.  At the top of the conference, participants had already learned about Twisten.fm (Pandora’s cousin – a social media site for music), Muckrack (a journalist-only Twitter feed), and caught a quick glimpse of Yahoo!’s new editorial style guide. We collected a ton of marketing shwag and chatted with the editorial director of CNNMoney.com. (more…)