Think IROs can’t be social? Think again
Friday, October 2nd, 2009It was made abundantly clear in discussions at the fifth annual IR Magazine Canada Think Tank, held October 1 in Toronto, that social networks, Web 2.0, and our real-time, mobile nature of communicating with each another have radically changed the practice of investor relations. A growing percentage of the Canadian financial community is embracing social media and reaping its rewards. They are tapping into channels like Facebook and Twitter to listen to and engage stakeholders, employees and analysts, and they are utilizing digital channels like YouTube, SlideShare, and podcasts to expand the reach of corporate messages and materials. (more…)
