Our Media Relations team is constantly in touch with our downstream partners to ensure that communications between us is always clear and we are doing our best to promote our clients’ visibility in the marketplace. I recently had the opportunity to chat with an editor at Dow Jones, who provided me with useful tips and advice (particularly for IR folks) that will help our readers and clients maximize their press release distribution. (more…)

It was made abundantly clear in discussions at the fifth annual IR Magazine Canada Think Tank, held October 1 in Toronto, that social networks, Web 2.0, and our real-time, mobile nature of communicating with each another have radically changed the practice of investor relations.   A growing percentage of the Canadian financial community is embracing social media and reaping its rewards.  They are tapping into channels like Facebook and Twitter to listen to and engage stakeholders, employees and analysts, and they are utilizing digital channels like YouTube, SlideShare, and podcasts to expand the reach of corporate messages and materials. (more…)