After an eventful first day, Day 2 of the Online News Association’s annual conference opened with a bang as CEO/Founder Lisa Stone, BlogHer, talked about the evolution of “the mommy media.”  She spoke about the transformation of B2B and B2C marketing through blogging.

Some of the top sessions centered on hot-button topics, such as “Journalism for the Mobile Generation” with panelists like Benjamin Moss, director of mobile products, Associated Press.

Other sessions discussed the ethical considerations the media must take into account when using Facebook, LinkedIn and Twitter, and included tutorials on best practices when using SEO and SEM to reach your audiences. Take a look at J.D Lasica’s (founder, Socialmedia.biz) presentation on social media best practices.

My personal favorite was “The State of Global Innovation,” which brought to light the latest trends and advancements in online news abroad.

Overall, the conference was a huge success.  Our team was introduced to some of the top dogs at CBS Interactive, O Globo, YouTube, Twitter, Yahoo!, and Google.  Check out Evan Williams’ (founder, Twitter) keynote session:

We walked away with ideas that are invaluable to us as media professionals.  Additionally, we collected information we can share cross-departmentally that will ultimately shape us to be a better communications company.  A great opportunity to listen to knowledgeable speakers — visit the following link to see a list of speakers from ONA 2009.