Gone are the days of writing content specifically targeted at search engines. The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.”  Relevance is extremely important these days because focus has shifted from creating content that search engines understand to creating content that results in high-quality end-user experiences.  Engines have their secret sauce, but it has become abundantly clear that search engine algorithm changes are now increasingly prioritizing great end-user experience. (more…)

At Marketwire, one of our most lauded competitive advantages is the consultative approach that we use in our daily interactions with clients who want to distribute their company news. Marketwire sales, customer service and editorial teams are available to help at every step of the way – from writing the release to submitting it for distribution – to ensure as best they can that your press release is set up for success.

But, because you’re dealing with the media (traditional and social), analysts and bloggers who are on constant information overload, a proper foundation for your press release is an absolute must, to even hope for a glance from their journalistic eyes. They need easy-to-read, digestible and newsworthy content in order to go through the dozens, even hundreds, of press releases they receive on a daily basis. (more…)