Social media is more than just a fad, and for many companies, it is becoming a bigger, more integral part of their overall marketing mix.  Social media presents numerous opportunities for businesses that might otherwise cost a company thousands (if not millions) of dollars in marketing and advertising spend.  According to eMarketer, in 2010 social media spend for B2B industries is projected to increase 60 percent over last year. But, what does this have to do with you and why should your business use social media? (more…)

Admit it. You can’t resist it. Thanksgiving in the U.S. has, since I can remember, signaled the start of shopping and socializing. And no one is immune. Including you. Black Friday beckons to all and in the digital age never before has this siren sounded so loudly. And never before have so many of us answered her call, taking shopping and socializing traditions to new heights and new forms. (more…)